Do I Need a Website For My Business?
So you have started your own business, you have a product or service ready to be sold and all you need now is customers. How do you gain these customers? How do you attract them? How do they find you?
Well, 97% of consumers conduct internet research in order to find a product/service, therefore it is crucial to have a website for your business the day your business started. But it s never too late, and that is why below are the 5 main reasons as to why you MUST have a website as the backbone of your company, regardless of the industry you are in.
Increased Credibility and professionalism
84% of today’s consumers think that if your business does not have a website, then you are not credible and professional. Only being visible on social profiles such as Facebook and Instagram, instantly makes your company look small and poorly managed. Ask yourself, if there was 2 companies offering the same service for the same price, who would you trust more?
Customers Can Actually Find You
As we live in a digital age in which everyone depends on the internet and their phones, 97% of consumers conduct internet research before purchasing a product or service. There are over 3 billion searches conducted on Google on a daily basis. Therefore there is a high chance that someone, somewhere, is researching for your product or service… And they are going straight to your competitor. Because without a website, you might as well be invisible.
Attract More Consumers to Your Business
Once you have a well designed website, you can invest in Search Engine Marketing (SEM) as well as Search Engine Optimisation (SEO). A well optimised website will allow you to rank higher on the Google search page. The higher you are, the more likely customers will land on your website. SEM is paid per click marketing which instantly places you in the first 3 spots of the search page when potential customers are searching for your services.
Showcase Your Products and Services
By having a website you can clearly show everybody what your business is all about. 75% of users have admitted to judge companies based on their website design. Therefore, a professionally completed custom website which clearly states your services and products, earns the customer’s trust and credibility.
You Cannot Rely on Social Media
Facebook and Instagram are both amazing platforms in which you can promote your business. However it is impossible to go on the search bar on Instagram and type in “top rated plumbers near me”, as results will not appear as they would on Google. Social media is great to build a close relationship with your clients, but not to attract new ones. If you want to expand your business, a website is extremely important.
In conclusion, by now I hope you have realised that the question you should be asking yourself is not “do I need a website for my business?” but, “can I afford to not have a website in this digital era?” Websites do carry a price tag, however the ROI of having a website and attracting new customers will be much, much greater.