How to Grow Business Without Cold Calling?
Cold calling is one of the oldest techniques in the industry to get clients and generate leads for the business. But according to the reports, the success rate of cold calling is just 2%, so the question is what can we do to grow our business? How to generate quality leads?
As technology is evolving and getting more advanced, marketers now have many tools and methods at their disposal than ever before. Utilizing such advancements to your advantage can result in effective and efficient marketing strategies and outcomes. Once, you learn all the skills and ways to generate leads without cold calling, you can see the drastic rise in return on investment of your marketing efforts.
Here are some ways businesses can grow and generate leads without cold calling:
1. Online Advertising
If you are a newcomer in the industry then online advertising or paid advertisements on social media platforms like Instagram, Tiktok, Facebook, LinkedIn, and search engines like Google, Bing, Yahoo, are easy ways to generate traffic for your website. You can create ads that are search engine optimised, have target specific demographics, and relevant keywords related to your business to maximise the impact.
Also, internet platforms are the best source of engagement for any business in today’s time as you can carry out a thorough research on what your target audience wants and can plan your ad campaigns accordingly to make the most out of it.
Webinars are the most cost-effective solution to reach your audience as creating webinars mostly involves researching the topic and collecting relevant information which does not cost much. Webinars can be anything, it may consist of interviews, panel discussions, or you talking on business-related topics with your viewers.
You can generate leads in exchange for access to webinars and further can even arrange prospects on the basis of the subject matter and target audience of your webinar. If you choose the right topic and have appropriate knowledge of the researched topic, it can work wonders for your long-term business strategy.
3. Email Marketing
Emails have been the most effective way for both small and big businesses to reach their target audience and interact & share messages with their audience. Launching an email marketing campaign will help you optimize & strengthen your engagement, CTR, and conversion rate.
Moreover, as the importance of mail is decreasing, only fewer businesses are trying to reach customers through email which creates a great opportunity for your mail pieces to stand out and build credibility for your business in the market. Also, always remember to use calls-to-action at the end of your emails that allow your customers to take action.
4. Promote Referrals
Word-of-mouth is an extremely influential method to spread the word about your business. Your current clients know exactly what services you offer, how good at what you offer, the end results, the approach you have, etc.
Therefore, inviting some of the most satisfied clients to help you reach out to people and other prospects out there is one of the most powerful ways to create business opportunities. Whether people discuss your business at parties, social conferences, or in-person meetings, they are earning your company some important leads.
5. Re-engage with Former Clients
Research shows that getting and engaging with a new client costs almost 10 times more as compared to retaining a former client, hence, developing a re-engaging strategy for former clients is a great technique to expand your business and get customers interested in your company again without cold-calling.
You can reconnect by kicking up your commitment and engagement levels like responding to customer queries & reviews, ask for suggestions on social media platforms on how to improve your business, tell them the achievements of the company, etc. Taking such engagement steps, reignite the brand love and boost brand loyalty in your customers.
Today’s businesses struggle to capture the market and generate leads without cold-calling whereas the solutions are right in front of them. Implementing the following strategies and actionable suggestions will surely result in efficient and dynamic marketing outcomes which will help your business grow and lead the market.