Social Media Trends for 2021
Social Media platforms have become a massive advantage for businesses in terms of advertising, e-commerce sales and brand awareness. Everyday, platforms such as Instagram, TikTok and Facebook have more users which means there is a bigger outreach for businesses trying to get their brand out there. Being active across as many social platforms as possible will greatly benefit your business as each one has its unique users and advantages.
As 2020 has been a challenging year for all, particularly when it comes to leaving your home and buying necessities, social media has made a turn towards the future to enable us to go about our regular life from the comfort of our devices. New Online Road has predicted what will be the 5 main trends across social media platforms when it comes to marketing your brand in the most effective manner.
Instagram Organic Search
The new November Instagram update allows users to search for categories and queries without the use of hashtags. Now, without the use of hashtags, if you search for a keyword in the search bar, relevant videos, profiles, and posts should populate.
This is a game-changer not only for users but for marketers as you can now appear for keywords which relate to your business page, enabling you to reach a larger audience.
If you begin by adding keywords into your captions and Instagram description, you will start appearing for those keywords, sort of like on Google search. For example if you administer a hair salon Instagram page, in your biography you should include the keyword “hair salon” as well as your location “Sydney”.
To further assist Instagram to categorise your account, which will potentially put you in front of users who search for your services or products, you should be determined on posting videos and images which only relate to your specific services.
As you may or may not already know, video marketing is more powerful and more effective everyday, set to dominate content marketing in 2021. This is why Instagram has introduced “Reels”. Instagram Reels are short clips used to advertise in an engaging way which will encourage viewers to take action immediately.
As Instagram stories rolled out in 2016, the engagement for them was much greater than posts and now we are seeing the exact same pattern except at an even bigger scale. Engagement on Instagram reels is receiving 10 times more views than your stories and posts, therefore creating short clips to advertise on Instagram is the way to go in 2021.
Instagram Online Shopping
2020 has been the year with most online sales by far! Due to the current circumstances we have had to adapt in order to reduce time spent outside of our homes, specially for countries in lockdown.
Instagram has recently released its latest update which features an all new shopping section where products from across all industries pop up, allowing you to make purchases directly from the app. This is a huge advantage for e-commerce businesses as all your products can be accessible directly from Instagram.
Besides, a discovery section with products, you can also search for products where Intstagra will pick the most relevant one in regards to the users query.
TikTok has taken over the past year in a revolutionary way. More and more people are downloading the social media giant. Although it may have seemed to be more of a teenagers platform, more and more influencers are joining, completing the TikTok challenges.
TikTok is introducing more video ads across the platform, making it the perfect opportunity for businesses to be active in a whole new social media app. If your business isn’t currently on TikTok, I would highly recommend starting up an account and posting fun interactive videos relating to your products/services which are sure to create engagement among users.
LinkedIn is the best social media platform which connects businesses to businesses (B2B). It allows you to establish connections with other businesses owners or managers, enabling you to extend your corporate network.
In 2020 LinkedIn had major updates which include LinkedIn Live, Events, Polls, and Stories. These are extremely beneficial for the workforce as a great amount of people around the globe have been working remotely from home.
If you want to be successful on LinkedIn in 2021, be prepared to adopt transparency into your marketing efforts.
In conclusion, being active on as many social media platforms in 2021 is crucial in order to gain business success. Each different platform offers unique users who you can target with ads regarding your products and services.
As everything moves online, you want to ensure you are active everywhere so you can easily be found by users. If you require any assistance starting up social profiles, do not hesitate to contact New Online Road as we are a digital agency in Sydney specialising in promoting your business across all platforms.