Which Business Sizes Can You Help Grow Online?

All Businesses! From small company’s to enterprises, we are able to help everyone with their digital marketing. You will see results regardless of how big you are and what vertical you are in. From trades, to retailers, food and services to the biggest enterprises, there is only one formula to successful results, therefore there are no obstacles for us to help your business.

What is Digital Marketing?

Digital Marketing is the use of digital channels used to connect with customers in the easiest and fastest way which is online. Digital Marketing is a ever growing field, due to more and more people spending time online. Digital Marketing consists of a range of different tactics and channels. Search Engine Optimisation (SEO) is the most popular one. It is a process where pages on your website are optimised within Google’s best practices in order to rank higher, boosting organic traffic towards your website. Paid Advertising, Pay Per Click (PPC) is an advertising method in which you pay every time your ad is clicked. This achieves more instant results. For example, Google Adwords allows you to rank in the first 3 positions of the search page. Content Marketing involves the creation of content such as videos and blogs in order to create brand awareness, traffic and lead generation. It is also intended to stimulate interest in its products or services. Social Media Advertising is rapidly growing due to more and more people scrolling through their socials daily. These include platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Facebook has around 1.4 billion daily active users, therefore it is a crucial platform to raise brand awareness. These are just a few of the digital marketing tactics you can use. But as with offline marketing, the best results come when you use them together to hit your marketing goals: attracting prospects, nurturing relationships and driving conversions. Digital Marketing is a fully customisable tool, you can track what users do and come up with new strategies to target them regarding what is bringing in more traffic and what is failing. For example if you can see that your PPC campaign is brining in lots of traffic, then you might want to increase your spending budget in order to skyrocket your ROI results. One final thing you should know about digital marketing. If you don’t have it, you might as well be invisible. In the 22nd century where 84% of people do online research before going ahead with a service, having a strong online presence is a must!

What is a Website Audit?

A website audit is a full analysis report outlining everything regarding your business’ online visibility. New Online Road does this to provide you with a full understanding as to why your website might not be receiving the traffic it deserves and/or why your sales are not improving.

What is a Strategy Session?

A strategy session is a set time where you make accurate decisions on how you will win while creating a vision for your company as best practices are followed. At New Online Road we want to establish trust and credibility with everyone we work with and therefore we offer a FREE 30-min digital strategy session with one of our marketing specialists. Firstly we analyse your website, as well as your industry and competitors. We then set a strategy regarding how we can help you improve your online presence. Furthermore, we outline all the opportunity there is for your business to grow. This process is completely free without any obligation of signing up for our services. Get in touch with us now and claim this FREE offer before your competitors do and skyrocket your sales’ growth! For only a limited time we are offering a 30-min Strategy Session absolutely FREE, NO OBLIGATION.

How is SEO Different to PPC?

SEO’s main objective is to rank you higher on search engines. This allows your website to obtain the best quality organic traffic through a carefully mapped out strategy, On the other hand, PPC (Paid Per Click/ Google Ads) solely focuses on investing a specific budget to advertise your website. PPC will reach results faster, while SEO involves more time. Both are crucial marketing strategies to boost your company’s online presence, however, SEO usually receives a better ROI over time.

Are You The Cheapest Digital Marketing Agency?

While we might not be the cheapest, we focus on getting you real, quality results. Many digital marketing agencies work at very low prices, however you get what you pay for, meaning their results will be poor. We have one goal and that is to make you successful, providing excellent value and ROI to your business. Furthermore another point of difference between us and other agencies is that we are all in-house, with no work being outsourced overseas.

How Do I View Reporting of The Campaign Results?

New Online Road creates analysis reports identifying how we move the needle month on month. Our reports identify the following: Cost data about the various digital marketing campaigns we run Positions in search rankings for all keywords Conversion reports An overall return on investment figure Comparisons between campaigns that highlight what worked and what didn’t

How Does New Online Road Know What's Required To Grow My Business?

Experience allows us to achieve the same excellent results over and over again. We have clients across most industries so we know how to deal with the challenges different industries present. We also investigate your industry before starting any work so we understand the level of competition you face as well as how to achieve good ranking for your keywords.

How Would a Website Benefit My Business?

1. Improve Your Advertising Effectiveness By advertising your website address across your promotional material, you will gain more exposure and attract visitors who are seeking more information regarding your business. 2. Save Money on Printing and Distribution Costs A website is basically your online storefront to show your services and products which can easily be updated or changed. We use WordPress a content management system (CMS) you can make changes yourself quickly and at no charge. 3. Easy Access to New Customers You can have your existing customers refer you to their friends and relatives using only your web address or URL. 4. Easy to Use and Update Your website can be easily maintained and updated from any computer. No need to over pay a developer to make small changes. 5. Improve Productivity Websites increase your productivity as all your information is displayed online 24/7, therefore you don’t need top take time of your day explaining service details to your customers. 6. Educate Your Customers Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night. 7. Expand Your Market By having a website, you become accessible at any time from anywhere in the world by a potential customer. Selling your products online is cheaper as well as easier! 8. Extend Your Local Reach Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 365 days/year with all the information the visitors needs to make an informed decision. 9. Promote & Sell Products & Services You can provide detailed information as well as photos of your products and services. You can show visitors and potential customers why your product will benefit them, turning them into sales. 10. Promote Your Brick and Mortar Footprint When customers and potential customers are out and about, they will still be able to find you via their phone. Your phone number, address and full selection can be made available from your website or mobile-friendly site. 11. When You Change Locations If for any reason your business relocates, customers will still be able to find you du to your website being easily updated and changed, and this is your main marketing tool. With our proper SEO tools, your business will appear to visitors looking for you. 12. Satisfaction Having a website is far more convenient for your customers rather than physically making their way down your store. This allows them to easily browse and buy from wherever they are at any time. 13. Your Own Internet Identity Your own domain name (www.yourcompany.com) establishes a strong online brand identity. 14. Set-up Email Addresses You can set-up a personalised email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices, sales and holiday store hours to your customers. This can be done with the exact same name as your domain name. 15. Increase Sales If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more attractive your site is, you have a higher chance of creating more sales. 16. Cheap Market Research You can feature visitor polls and online surveys to take the pulse of your customers. 17. Build Your Reputation Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write up blogs and articles to educate your customers about your products. This also helps them to find you when they are searching for your services. 18. Opportunity A website helps you create a bond of trust and credibility for your customers. This creates positive feedback for your services and products which leads to attracting more customers. 19. Improve Customer Service Information requests can be processed immediately via online forms and autoresponders automatically day or night. 20. Long Term Clients The difference between a client and a customer is that a customer buys one time and that’s it. A client is a constant buyer of your customers and services. Having a website gives you the opportunity to gain more clients that can help your business grow.

How Much Does SEO, PPC Marketing and Websites Cost?

All prices for SEO, PPC and Website Design vary depending on each campaign. This depends on the number of pages, keywords and audience you are aiming to target. We can’t provide you with a specific price until we get full understanding of your industry and goals. Creating the right SEO, PPC Marketing or Website Design campaign that’s customised to your unique business will take time and study. With that, we’d like to get to know you better. Get in touch with us today for a FREE strategy session so we can learn more about you and get you the type of SEO you’re after.

How Can I Get Started?

First, you need to take a good look at your current digital marketing strategy. That is, if you have one! How’s your strategy tracking? Is it delivering the results you want? Maybe you’re not sure if it’s working – which is a sure sign that you need to do something about it. Or perhaps you know it should be better. This is where we come in. Get your free audit & strategy session. Our Digital Growth Specialists will look at your SEO, paid advertising and social strategy. We analyse your industry and your business in detail outlining where you can improve and how we will achieve the results you want in order to maximise your company’s potential. So if you like what you hear, lets not waste any more time and get the ball rolling! Claim your FREE strategy Session now. Once you’re happy, our team will put your plan to work to achieve your goals. We also provide reports month on month because it doesn’t stop there. We want to increase your sales and improve more and more each month. Our free strategy sessions are available for businesses we know we can add the most value to. If this is you, lock in your free marketing strategy session and watch your sales go through the roof.

How Long Does It Take To Get Started?

Roughly 1 week, depending on access and your service requirements. New Online Road offers a $1,500 FREE marketing strategy session which will pinpoint exactly where your business is at and how we can get the ball rolling in order to improve your online presence so that you can dominate your competitors and sales.

The Importance of Website Speed in SEO

Google has recently indicated that website speed is one of the signals used by its algorithm in order to rank pages. A fast and efficient website is absolutely crucial in this day and age. In fact, it has been proven that if a website takes more than 3 seconds to load, 53% of users will likely abandon the site. Therefore if you have a website which takes over 4 seconds to load, it is very possible that most of your potential customers are bouncing back, landing on your competitors site instead.

Website speed is a huge factor on how search engines such as Google actually rank your page in search results. This is due to search engines always wanting to provide the best possible for all users, meaning a quick website which will display answers in an efficient manner. Another huge factor to think about is, are you spending thousands every month on advertising? I mention this as it would be a shame if all your ad budget is being wasted as users bounce back due to your site being slow.

There are numerous points which demonstrate how devastating a slow website is for your business, however you’d be more interested in how to actually fix these issues. Below are the 5 main factors which can be optimised in order to rapidly improve your website speed.

1. Audit Your Website

Page Speed Insights by Google allows you to audit your website speed in depth. This is a great free tool which gives you insights on your website speed and how to improve it. Through auditing a site you will now what range of speed you are in and therefore set a goal to decrease loading time.

2. Optimise Images

Compressing images is the fastest and easiest way to noticeably improve your site’s speed. As a matter of fact images count up for almost 75% of a pages weight. There are numerous efficient tools which can instantly compress images sizing by almost half of its original size. These days, tools are able to compress images, making your site faster while still maintaining high quality so that your website still looks professional. If you are currently using WordPress for your website, WP Smush is a great tool which works efficiently and fast.

If this isn’t enough, you should always look into deleting unnecessary images on your website, which will improve speed remarkably.

3. Reduce Code

Minifying your sites resources such as HTML, CSS & JavaScript files. Your first step should be to clean up any bloated code that you have on your page. This extra code could be from features that you don’t have on your site anymore. These files are crucial in ones website as they determine the way it looks. However, they also add to the requests your site makes every time a user visits. Minifying and combining your files can assist you in reducing the number of requests by both reducing the size of each file and the total number of files.

GZIP is a great tool to enable your code’s compression. Zip files make it easy to keep related files together and make transporting, e-mailing, downloading and storing data and software faster and more efficient.

4. Upgrade Your Hosting

This is a very efficient option which isn’t spoken about as often as it should be. Say for instance, you have spent several hours compressing images and code on your website but no real results have shown. This may be as an effect of poor hosting. And if your website is hosted by a server which is cheap and it hosts millions of other sites, your website will probably never load as fast as you need it to. If you are serious about improving your site’s speed in order to generate more leads and sales, upgrading to a proper server to host, is definitely worth looking into.

5. Activate Browser Caching

By activating this, every time a new user visits your website, it downloads assets, such as HTML, CSS, JavaScript files, images and stylesheets, into their browser’s local cache. This is extremely efficient as it won’t have to retrieve all the assets with every page load, which speeds up the load times. Put into simple words, this allows users to store parts of your page in their browser cache so that in case of a second visit, their browser won’t have to load everything from scratch.

Conclusion

Ignoring your website speed is a huge mistake, not only in the SEO world but user wise as well as it impacts them deeply. It can severely affect your ranking in search engines as part of their algorithms indicate that a website must be user friendly in order for them to actually show the site to users. And as if that isn’t a strong enough reason, users hate slow sites, to the point where they will leave if it does not load fast enough. Follow the tips above and you will notice a big difference in traffic, ultimately turning that into sales and revenue for your business.