Top 5 Facebook Trends to follow in 2021
With more than 1.84 billion daily active users and 2.80 billion monthly active users, Facebook is currently the biggest social media platform and has altered the course of digital marketing for good. From Facebook messenger bot to Facebook Spark AR, this worldwide popular social media platform provides marketers with a number of opportunities to grow.
But how to keep up with Facebook? Facebook is a dynamic platform which means it is always changing and evolving, hence, marketers also need to update their strategies to stay ahead on the platform. In an effort to help you keep up to date with the latest updates, we at New Online Road has put together a list of Facebook trends to focus on in 2021.
1. Facebook AR (Augmented Reality) will gain more popularity in the future
Facebook Spark AR (Augmented Reality) is one of the booming and hottest trends today and seen to be used by many marketers. Reports show that last year more than 400,000 creators from 190 different countries have used Facebook Spark AR studio to create more than 1.2 million AR effects.
The Facebook platform allows marketers/users to create their own AR-based Ads and interact and engage with their audience in a unique way, giving them a chance to try on things virtually like glasses, makeup, etc. Depending on the size of your marketing budget, you can use this trend in several ways. It is predicted that Facebook Spark AR is only going to get bigger in the year 2021 as Facebook’s announced on launching its smart glasses this year.
2. Facebook Video Marketing to grow
The idea behind Facebook Video Ads was basic initially but eventually captured the interest of many. More than 100 million hours of video are watched on Facebook by almost 500 million users every day. And unsurprisingly users on the platform are not watching videos for sole entertainment, the majority of the people are watching the video content for product reviews or how-to videos before making the final purchase decision.
Video Marketing is still an integral part of marketing strategies. Through the Facebook Video Ads opportunity, marketers have a great chance to increase their engagement level with customers at a faster pace as compared to text ads. With the average number of users increasing daily and looking at the ongoing trends, it is suggested that businesses should use Facebook’s own native videos rather than directing their target audience to Youtube.
3. User-generated Content is still to stay
User-Generated Content (UGC) is one of the most popular content marketing strategies and a way to keep your audience engaged. In simple words, UGC is content created by your customer and with their permission, you can share the same content on your feed. Reports show that approximately 76% of the users admit that reviews influence their purchase decisions. Moreover, the statistics have proven that Facebook Ads with UGC have a 300% higher click-through rate.
Marketers have also reported a rise in engagement level on their Facebook Pages when they leveraged UGC in their Facebook Ads strategy. Additionally, it’s fun for your audience to see the photos, videos and reviews shared by the brands, which is why this trend of UGC is likely never going to go out of style. Plus, this is the best way to present your potential customers or audience with authentic content.
4. Facebook Chatbots are worth the attention
Chatbots integrated with Facebook is another trend that is not going away anytime sooner as today customers are accustomed to instant fixes. Facebook Messenger Bot is your ideal partner to help you answer your clients’ inquiries as well as to interact with them and comprehend their requests. There is a variety of software available to help build these messenger chatbots as part of your Facebook strategy.
Facebook is continuously working on improving the experience of chatbots with added features. The latest feature allows customers to make appointments through chatbots and allow businesses to set up lead generation campaigns. Keeping an eye on this trend for the future is suggested as businesses can do wonders with this Facebook feature.
5. Facebook Shopping will increase
Facebook shopping is one of the major trends on the rise. As the platform offers businesses added eCommerce capabilities, more businesses are expected to adopt Facebook Shops as an extra channel to expand their sales. It is a great opportunity for small-sized as well as medium-sized businesses to portray their product catalogue and gain even more customers than before in this period of a pandemic.
Also, by using Facebook Shops or adding a Facebook Shop tab to your page, a business can change the way users engage on Facebook. The best part of Facebook Shop is that users can save the product for later, share it with friends, drop a comment or query, like them, or share their thoughts, making it a bit different from a website store.
So to Wrap up
These are some of the Facebook trends of 2021 we think might help you and your business in future. Despite multiple new social media platforms making their debut in the market, Facebook is still the leader. Make a smart move by leveraging its existing and upcoming features with your Facebook marketing strategy and create a seamless brand experience for your customers.