Top 8 SEO Tips for Your Business Website
SEO (Search Engine Optimization) is a fundamental part of marketing that helps all businesses improve their site visibility for relevant searches. As the world of technology has evolved, a lot has changed in the world of SEO as well. Now there are a number of SEO tips to help you rank higher on the search engines unlike some fixed principles back in the day. With so many SEO tips and tricks in the market, the question is which one to implement and which one is safe to let go off.
To benchmark your website for search engines and your target audience, have a look at these top ten SEO tips which are highly recommended in today’s dynamic and evolving business environment which will assist your site’s search ranking immensely
1. Voice Search Optimisation
Voice Search is always seen on the top of the charts when SEO trends are discussed. Reports also show that 55% of the people do voice search to ask questions. It will affect search queries in coming years to a great level of extent and will be a crucial element of SEO and search engines, therefore, it is important for businesses to optimise for voice search. Some of the basic steps to optimise for voice search are:
- Understand your customer type and device behaviour
- Choose relevant keywords
- Create Persona-Based content
- Create web pages that answer FAQs
Additionally, Voice Search such as Google shows websites on top that load quickly. Hence, it is pivotal to ensure few things beforehand like website’s responsive design, minimum loading time, optimised images, long-tail keywords, and low server response time as these all factors will drastically improve the user’s experience.
2. Use Simple and Readable URL Structure
A website should always have simple and readable URLs to make it easier for the users and search engines.
For instance, check out this URL: https://newonlineroad.com/5-reasons-why-blogging-is-important-for-businesses/
Although the URL is a bit lengthy, it is extremely easy and simple for both users and search engines to read it and understand what would be in that URL. Even as the search engines are evolving, they are still web programs, and we need to guide them accordingly. There are four ingenious steps to optimize your web page URLs:
- Use Hyphens ( – ) in URLs as Google does not read underscores ( _ )
- Put your website’s leading content in the root folder as this will help URL structure to signal top content.
- Use lowercase letters in URLs as URLs are case sensitive and using uppercase letters might confuse both users and search engines.
- Use robot.txt to block bad URLs as in this way you can guide search engines to ignore dynamic URLs.
3. Write for Humans First, Not Search Engines
It is true that keywords drive search results but hopping behind the keywords has become an old method of SEO and is probably the wrong approach to drive traffic in today’s time. Instead prioritising human beings over the search engines will give you astonishing results as they are the viewers who can actually read and buy your services or products.
Search spiders are just automated scripts, and they don’t engage with you or become your loyal customers, therefore, keep human beings your first priority when optimising SEO for your target audience and market.
4. Local Search Listings
Local Search Engine Optimisation focuses on optimising the websites that appear on SERPs in a specific location. Moreover, this helps in increasing website traffic and conversions as this helps in attracting more of a local audience towards your business. Also, it is the best approach to market your products to specific location-based customers.
According to surveys and reports, 37% of all search traffic is local and without optimising local SEO can result in losing a substantial amount of traffic. To optimise your Local SEO, these are some steps to consider:
- Create a GMB (Google My Business) Account
- Get regular reviews from your customers
- Benefit yourself from online business directories
- Create content based on current events or local news
- Get acquainted with local keywords
- Create a page for each service you offer
5. Utilising Schema Markup
Schema Markup is a form of schema data and once it is added on the webpage, it creates an enriched description (commonly known as a rich snippet) that appears in search results. In simple words, Schema Markup provides meaning and context to otherwise abstruse webpage.
Additionally, Schema Markup exposes a huge opportunity for marketers to improve their SEO and click-through rate as these rich snippets make the webpages more prominently on the SERPs. Also, a Search engine exists for the users and viewers to gain information about the business they need, and Schema Markup does exactly that for them. Some of the Schema Markup examples to look upon are:
- Image Thumbnail
- Product availability
- Site links
- Rating & Reviews
6. Mobile Optimization
Today designing a website is easy but people forget to optimise it for other screen sizes like mobile and tablets. A good user experience on your website shows that your users are happy with the content and its interface. It is essential for marketers to optimise the website for mobile as well and make their site mobile-friendly as most of the users or people prefer smartphones to search for anything rather than opening up their laptops.
According to a report by SEMrush, “By the year 2025, 75% of internet users will access the internet through mobiles devices”. So, make sure you are not unknowingly turning a large part of the internet audience away. Further, to optimise the website and make it mobile-friendly, take a note of few things:
- Page speed
- Optimise meta descriptions and title tags
- Structure of the mobile website
- Responsive website
- Low loading time
7. Constructing Quality Links
Marketers who focus on creating a long-term SEO strategy cannot overlook the need for building quality links. In 2016, Google declared that building quality links is one of the topmost ranking signals and can help your product or business services to rank higher on SERPs. Further, there are some effective strategies that will help you build quality links for your website:
- Leveraging social media platform
- Promoting your content on social media regularly
- Gain backlinks from relevant and authoritative web pages
- Online forums
- Opt for guest blogging or influencer marketing
8. Image Optimisation
According to SEMrush, image optimisation plays a critical role in search engine ranking. It is always recommended to use high-quality images, relevant images to the topic and appropriate labels for the website images as when images do not appear on the user’s screen, alt-text is displayed on the web pages.
Also, well-optimised images boost your webpage’s rank and user engagement on your website. Additionally, if the images are optimised the webpages show up in the image carousels on the search engines.
Although, the list and tips to improve SEO are endless, following these tips will surely boost your business online presence, rank yourselves higher on SERPs, and increase traffic on your website.