Which Business Sizes Can You Help Grow Online?

All Businesses! From small company’s to enterprises, we are able to help everyone with their digital marketing. You will see results regardless of how big you are and what vertical you are in. From trades, to retailers, food and services to the biggest enterprises, there is only one formula to successful results, therefore there are no obstacles for us to help your business.

What is Digital Marketing?

Digital Marketing is the use of digital channels used to connect with customers in the easiest and fastest way which is online. Digital Marketing is a ever growing field, due to more and more people spending time online. Digital Marketing consists of a range of different tactics and channels. Search Engine Optimisation (SEO) is the most popular one. It is a process where pages on your website are optimised within Google’s best practices in order to rank higher, boosting organic traffic towards your website. Paid Advertising, Pay Per Click (PPC) is an advertising method in which you pay every time your ad is clicked. This achieves more instant results. For example, Google Adwords allows you to rank in the first 3 positions of the search page. Content Marketing involves the creation of content such as videos and blogs in order to create brand awareness, traffic and lead generation. It is also intended to stimulate interest in its products or services. Social Media Advertising is rapidly growing due to more and more people scrolling through their socials daily. These include platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Facebook has around 1.4 billion daily active users, therefore it is a crucial platform to raise brand awareness. These are just a few of the digital marketing tactics you can use. But as with offline marketing, the best results come when you use them together to hit your marketing goals: attracting prospects, nurturing relationships and driving conversions. Digital Marketing is a fully customisable tool, you can track what users do and come up with new strategies to target them regarding what is bringing in more traffic and what is failing. For example if you can see that your PPC campaign is brining in lots of traffic, then you might want to increase your spending budget in order to skyrocket your ROI results. One final thing you should know about digital marketing. If you don’t have it, you might as well be invisible. In the 22nd century where 84% of people do online research before going ahead with a service, having a strong online presence is a must!

What is a Website Audit?

A website audit is a full analysis report outlining everything regarding your business’ online visibility. New Online Road does this to provide you with a full understanding as to why your website might not be receiving the traffic it deserves and/or why your sales are not improving.

What is a Strategy Session?

A strategy session is a set time where you make accurate decisions on how you will win while creating a vision for your company as best practices are followed. At New Online Road we want to establish trust and credibility with everyone we work with and therefore we offer a FREE 30-min digital strategy session with one of our marketing specialists. Firstly we analyse your website, as well as your industry and competitors. We then set a strategy regarding how we can help you improve your online presence. Furthermore, we outline all the opportunity there is for your business to grow. This process is completely free without any obligation of signing up for our services. Get in touch with us now and claim this FREE offer before your competitors do and skyrocket your sales’ growth! For only a limited time we are offering a 30-min Strategy Session absolutely FREE, NO OBLIGATION.

How is SEO Different to PPC?

SEO’s main objective is to rank you higher on search engines. This allows your website to obtain the best quality organic traffic through a carefully mapped out strategy, On the other hand, PPC (Paid Per Click/ Google Ads) solely focuses on investing a specific budget to advertise your website. PPC will reach results faster, while SEO involves more time. Both are crucial marketing strategies to boost your company’s online presence, however, SEO usually receives a better ROI over time.

Are You The Cheapest Digital Marketing Agency?

While we might not be the cheapest, we focus on getting you real, quality results. Many digital marketing agencies work at very low prices, however you get what you pay for, meaning their results will be poor. We have one goal and that is to make you successful, providing excellent value and ROI to your business. Furthermore another point of difference between us and other agencies is that we are all in-house, with no work being outsourced overseas.

How Do I View Reporting of The Campaign Results?

New Online Road creates analysis reports identifying how we move the needle month on month. Our reports identify the following: Cost data about the various digital marketing campaigns we run Positions in search rankings for all keywords Conversion reports An overall return on investment figure Comparisons between campaigns that highlight what worked and what didn’t

How Does New Online Road Know What's Required To Grow My Business?

Experience allows us to achieve the same excellent results over and over again. We have clients across most industries so we know how to deal with the challenges different industries present. We also investigate your industry before starting any work so we understand the level of competition you face as well as how to achieve good ranking for your keywords.

How Would a Website Benefit My Business?

1. Improve Your Advertising Effectiveness By advertising your website address across your promotional material, you will gain more exposure and attract visitors who are seeking more information regarding your business. 2. Save Money on Printing and Distribution Costs A website is basically your online storefront to show your services and products which can easily be updated or changed. We use WordPress a content management system (CMS) you can make changes yourself quickly and at no charge. 3. Easy Access to New Customers You can have your existing customers refer you to their friends and relatives using only your web address or URL. 4. Easy to Use and Update Your website can be easily maintained and updated from any computer. No need to over pay a developer to make small changes. 5. Improve Productivity Websites increase your productivity as all your information is displayed online 24/7, therefore you don’t need top take time of your day explaining service details to your customers. 6. Educate Your Customers Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night. 7. Expand Your Market By having a website, you become accessible at any time from anywhere in the world by a potential customer. Selling your products online is cheaper as well as easier! 8. Extend Your Local Reach Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 365 days/year with all the information the visitors needs to make an informed decision. 9. Promote & Sell Products & Services You can provide detailed information as well as photos of your products and services. You can show visitors and potential customers why your product will benefit them, turning them into sales. 10. Promote Your Brick and Mortar Footprint When customers and potential customers are out and about, they will still be able to find you via their phone. Your phone number, address and full selection can be made available from your website or mobile-friendly site. 11. When You Change Locations If for any reason your business relocates, customers will still be able to find you du to your website being easily updated and changed, and this is your main marketing tool. With our proper SEO tools, your business will appear to visitors looking for you. 12. Satisfaction Having a website is far more convenient for your customers rather than physically making their way down your store. This allows them to easily browse and buy from wherever they are at any time. 13. Your Own Internet Identity Your own domain name (www.yourcompany.com) establishes a strong online brand identity. 14. Set-up Email Addresses You can set-up a personalised email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices, sales and holiday store hours to your customers. This can be done with the exact same name as your domain name. 15. Increase Sales If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more attractive your site is, you have a higher chance of creating more sales. 16. Cheap Market Research You can feature visitor polls and online surveys to take the pulse of your customers. 17. Build Your Reputation Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write up blogs and articles to educate your customers about your products. This also helps them to find you when they are searching for your services. 18. Opportunity A website helps you create a bond of trust and credibility for your customers. This creates positive feedback for your services and products which leads to attracting more customers. 19. Improve Customer Service Information requests can be processed immediately via online forms and autoresponders automatically day or night. 20. Long Term Clients The difference between a client and a customer is that a customer buys one time and that’s it. A client is a constant buyer of your customers and services. Having a website gives you the opportunity to gain more clients that can help your business grow.

How Much Does SEO, PPC Marketing and Websites Cost?

All prices for SEO, PPC and Website Design vary depending on each campaign. This depends on the number of pages, keywords and audience you are aiming to target. We can’t provide you with a specific price until we get full understanding of your industry and goals. Creating the right SEO, PPC Marketing or Website Design campaign that’s customised to your unique business will take time and study. With that, we’d like to get to know you better. Get in touch with us today for a FREE strategy session so we can learn more about you and get you the type of SEO you’re after.

How Can I Get Started?

First, you need to take a good look at your current digital marketing strategy. That is, if you have one! How’s your strategy tracking? Is it delivering the results you want? Maybe you’re not sure if it’s working – which is a sure sign that you need to do something about it. Or perhaps you know it should be better. This is where we come in. Get your free audit & strategy session. Our Digital Growth Specialists will look at your SEO, paid advertising and social strategy. We analyse your industry and your business in detail outlining where you can improve and how we will achieve the results you want in order to maximise your company’s potential. So if you like what you hear, lets not waste any more time and get the ball rolling! Claim your FREE strategy Session now. Once you’re happy, our team will put your plan to work to achieve your goals. We also provide reports month on month because it doesn’t stop there. We want to increase your sales and improve more and more each month. Our free strategy sessions are available for businesses we know we can add the most value to. If this is you, lock in your free marketing strategy session and watch your sales go through the roof.

How Long Does It Take To Get Started?

Roughly 1 week, depending on access and your service requirements. New Online Road offers a $1,500 FREE marketing strategy session which will pinpoint exactly where your business is at and how we can get the ball rolling in order to improve your online presence so that you can dominate your competitors and sales.

Top 8 SEO Tips for Your Website to Rank on Google

Top 8 SEO Tips for Your Business Website

SEO (Search Engine Optimization) is a fundamental part of marketing that helps all businesses improve their site visibility for relevant searches. As the world of technology has evolved, a lot has changed in the world of SEO as well. Now there are a number of SEO tips to help you rank higher on the search engines unlike some fixed principles back in the day. With so many SEO tips and tricks in the market, the question is which one to implement and which one is safe to let go off.

To benchmark your website for search engines and your target audience, have a look at these top ten SEO tips which are highly recommended in today’s dynamic and evolving business environment which will assist your site’s search ranking immensely

1. Voice Search Optimisation

Voice Search is always seen on the top of the charts when SEO trends are discussed. Reports also show that 55% of the people do voice search to ask questions. It will affect search queries in coming years to a great level of extent and will be a crucial element of SEO and search engines, therefore, it is important for businesses to optimise for voice search. Some of the basic steps to optimise for voice search are:

Understand your customer type and device behaviour
Choose relevant keywords
Create Persona-Based content
Create web pages that answer FAQs

Additionally, Voice Search such as Google shows websites on top that load quickly. Hence, it is pivotal to ensure few things beforehand like website’s responsive design, minimum loading time, optimised images, long-tail keywords, and low server response time as these all factors will drastically improve the user’s experience.

2. Use Simple and Readable URL Structure

A website should always have simple and readable URLs to make it easier for the users and search engines.

For instance, check out this URL: https://newonlineroad.com/5-reasons-why-blogging-is-important-for-businesses/

Although the URL is a bit lengthy, it is extremely easy and simple for both users and search engines to read it and understand what would be in that URL. Even as the search engines are evolving, they are still web programs, and we need to guide them accordingly. There are four ingenious steps to optimize your web page URLs:

Use Hyphens ( – ) in URLs as Google does not read underscores ( _ )
Put your website’s leading content in the root folder as this will help URL structure to signal top content.
Use lowercase letters in URLs as URLs are case sensitive and using uppercase letters might confuse both users and search engines.
Use robot.txt to block bad URLs as in this way you can guide search engines to ignore dynamic URLs.

3. Write for Humans First, Not Search Engines

It is true that keywords drive search results but hopping behind the keywords has become an old method of SEO and is probably the wrong approach to drive traffic in today’s time. Instead prioritising human beings over the search engines will give you astonishing results as they are the viewers who can actually read and buy your services or products.

Search spiders are just automated scripts, and they don’t engage with you or become your loyal customers, therefore, keep human beings your first priority when optimising SEO for your target audience and market.

4. Local Search Listings

Local Search Engine Optimisation focuses on optimising the websites that appear on SERPs in a specific location. Moreover, this helps in increasing website traffic and conversions as this helps in attracting more of a local audience towards your business. Also, it is the best approach to market your products to specific location-based customers.

According to surveys and reports, 37% of all search traffic is local and without optimising local SEO can result in losing a substantial amount of traffic. To optimise your Local SEO, these are some steps to consider:

Create a GMB (Google My Business) Account
Get regular reviews from your customers
Benefit yourself from online business directories
Create content based on current events or local news
Get acquainted with local keywords
Create a page for each service you offer

5. Utilising Schema Markup

Schema Markup is a form of schema data and once it is added on the webpage, it creates an enriched description (commonly known as a rich snippet) that appears in search results. In simple words, Schema Markup provides meaning and context to otherwise abstruse webpage.

Additionally, Schema Markup exposes a huge opportunity for marketers to improve their SEO and click-through rate as these rich snippets make the webpages more prominently on the SERPs. Also, a Search engine exists for the users and viewers to gain information about the business they need, and Schema Markup does exactly that for them. Some of the Schema Markup examples to look upon are:

Image Thumbnail
Product availability
Site links
Rating & Reviews

6. Mobile Optimization

Today designing a website is easy but people forget to optimise it for other screen sizes like mobile and tablets. A good user experience on your website shows that your users are happy with the content and its interface. It is essential for marketers to optimise the website for mobile as well and make their site mobile-friendly as most of the users or people prefer smartphones to search for anything rather than opening up their laptops.

According to a report by SEMrush, “By the year 2025, 75% of internet users will access the internet through mobiles devices”. So, make sure you are not unknowingly turning a large part of the internet audience away. Further, to optimise the website and make it mobile-friendly, take a note of few things:

Page speed
Do not block images, JavaScript, or CSS
Optimise meta descriptions and title tags
Structure of the mobile website
Responsive website
Low loading time

7. Constructing Quality Links

Marketers who focus on creating a long-term SEO strategy cannot overlook the need for building quality links. In 2016, Google declared that building quality links is one of the topmost ranking signals and can help your product or business services to rank higher on SERPs. Further, there are some effective strategies that will help you build quality links for your website:

Leveraging social media platform
Promoting your content on social media regularly
Gain backlinks from relevant and authoritative web pages
Online forums
Opt for guest blogging or influencer marketing

8. Image Optimisation

According to SEMrush, image optimisation plays a critical role in search engine ranking. It is always recommended to use high-quality images, relevant images to the topic and appropriate labels for the website images as when images do not appear on the user’s screen, alt-text is displayed on the web pages.

Also, well-optimised images boost your webpage’s rank and user engagement on your website. Additionally, if the images are optimised the webpages show up in the image carousels on the search engines.

Conclusion

Although, the list and tips to improve SEO are endless, following these tips will surely boost your business online presence, rank yourselves higher on SERPs, and increase traffic on your website.