Which Business Sizes Can You Help Grow Online?

All Businesses! From small company’s to enterprises, we are able to help everyone with their digital marketing. You will see results regardless of how big you are and what vertical you are in. From trades, to retailers, food and services to the biggest enterprises, there is only one formula to successful results, therefore there are no obstacles for us to help your business.

What is Digital Marketing?

Digital Marketing is the use of digital channels used to connect with customers in the easiest and fastest way which is online. Digital Marketing is a ever growing field, due to more and more people spending time online. Digital Marketing consists of a range of different tactics and channels. Search Engine Optimisation (SEO) is the most popular one. It is a process where pages on your website are optimised within Google’s best practices in order to rank higher, boosting organic traffic towards your website. Paid Advertising, Pay Per Click (PPC) is an advertising method in which you pay every time your ad is clicked. This achieves more instant results. For example, Google Adwords allows you to rank in the first 3 positions of the search page. Content Marketing involves the creation of content such as videos and blogs in order to create brand awareness, traffic and lead generation. It is also intended to stimulate interest in its products or services. Social Media Advertising is rapidly growing due to more and more people scrolling through their socials daily. These include platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Facebook has around 1.4 billion daily active users, therefore it is a crucial platform to raise brand awareness. These are just a few of the digital marketing tactics you can use. But as with offline marketing, the best results come when you use them together to hit your marketing goals: attracting prospects, nurturing relationships and driving conversions. Digital Marketing is a fully customisable tool, you can track what users do and come up with new strategies to target them regarding what is bringing in more traffic and what is failing. For example if you can see that your PPC campaign is brining in lots of traffic, then you might want to increase your spending budget in order to skyrocket your ROI results. One final thing you should know about digital marketing. If you don’t have it, you might as well be invisible. In the 22nd century where 84% of people do online research before going ahead with a service, having a strong online presence is a must!

What is a Website Audit?

A website audit is a full analysis report outlining everything regarding your business’ online visibility. New Online Road does this to provide you with a full understanding as to why your website might not be receiving the traffic it deserves and/or why your sales are not improving.

What is a Strategy Session?

A strategy session is a set time where you make accurate decisions on how you will win while creating a vision for your company as best practices are followed. At New Online Road we want to establish trust and credibility with everyone we work with and therefore we offer a FREE 30-min digital strategy session with one of our marketing specialists. Firstly we analyse your website, as well as your industry and competitors. We then set a strategy regarding how we can help you improve your online presence. Furthermore, we outline all the opportunity there is for your business to grow. This process is completely free without any obligation of signing up for our services. Get in touch with us now and claim this FREE offer before your competitors do and skyrocket your sales’ growth! For only a limited time we are offering a 30-min Strategy Session absolutely FREE, NO OBLIGATION.

How is SEO Different to PPC?

SEO’s main objective is to rank you higher on search engines. This allows your website to obtain the best quality organic traffic through a carefully mapped out strategy, On the other hand, PPC (Paid Per Click/ Google Ads) solely focuses on investing a specific budget to advertise your website. PPC will reach results faster, while SEO involves more time. Both are crucial marketing strategies to boost your company’s online presence, however, SEO usually receives a better ROI over time.

Are You The Cheapest Digital Marketing Agency?

While we might not be the cheapest, we focus on getting you real, quality results. Many digital marketing agencies work at very low prices, however you get what you pay for, meaning their results will be poor. We have one goal and that is to make you successful, providing excellent value and ROI to your business. Furthermore another point of difference between us and other agencies is that we are all in-house, with no work being outsourced overseas.

How Do I View Reporting of The Campaign Results?

New Online Road creates analysis reports identifying how we move the needle month on month. Our reports identify the following: Cost data about the various digital marketing campaigns we run Positions in search rankings for all keywords Conversion reports An overall return on investment figure Comparisons between campaigns that highlight what worked and what didn’t

How Does New Online Road Know What's Required To Grow My Business?

Experience allows us to achieve the same excellent results over and over again. We have clients across most industries so we know how to deal with the challenges different industries present. We also investigate your industry before starting any work so we understand the level of competition you face as well as how to achieve good ranking for your keywords.

How Would a Website Benefit My Business?

1. Improve Your Advertising Effectiveness By advertising your website address across your promotional material, you will gain more exposure and attract visitors who are seeking more information regarding your business. 2. Save Money on Printing and Distribution Costs A website is basically your online storefront to show your services and products which can easily be updated or changed. We use WordPress a content management system (CMS) you can make changes yourself quickly and at no charge. 3. Easy Access to New Customers You can have your existing customers refer you to their friends and relatives using only your web address or URL. 4. Easy to Use and Update Your website can be easily maintained and updated from any computer. No need to over pay a developer to make small changes. 5. Improve Productivity Websites increase your productivity as all your information is displayed online 24/7, therefore you don’t need top take time of your day explaining service details to your customers. 6. Educate Your Customers Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night. 7. Expand Your Market By having a website, you become accessible at any time from anywhere in the world by a potential customer. Selling your products online is cheaper as well as easier! 8. Extend Your Local Reach Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 365 days/year with all the information the visitors needs to make an informed decision. 9. Promote & Sell Products & Services You can provide detailed information as well as photos of your products and services. You can show visitors and potential customers why your product will benefit them, turning them into sales. 10. Promote Your Brick and Mortar Footprint When customers and potential customers are out and about, they will still be able to find you via their phone. Your phone number, address and full selection can be made available from your website or mobile-friendly site. 11. When You Change Locations If for any reason your business relocates, customers will still be able to find you du to your website being easily updated and changed, and this is your main marketing tool. With our proper SEO tools, your business will appear to visitors looking for you. 12. Satisfaction Having a website is far more convenient for your customers rather than physically making their way down your store. This allows them to easily browse and buy from wherever they are at any time. 13. Your Own Internet Identity Your own domain name (www.yourcompany.com) establishes a strong online brand identity. 14. Set-up Email Addresses You can set-up a personalised email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices, sales and holiday store hours to your customers. This can be done with the exact same name as your domain name. 15. Increase Sales If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more attractive your site is, you have a higher chance of creating more sales. 16. Cheap Market Research You can feature visitor polls and online surveys to take the pulse of your customers. 17. Build Your Reputation Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write up blogs and articles to educate your customers about your products. This also helps them to find you when they are searching for your services. 18. Opportunity A website helps you create a bond of trust and credibility for your customers. This creates positive feedback for your services and products which leads to attracting more customers. 19. Improve Customer Service Information requests can be processed immediately via online forms and autoresponders automatically day or night. 20. Long Term Clients The difference between a client and a customer is that a customer buys one time and that’s it. A client is a constant buyer of your customers and services. Having a website gives you the opportunity to gain more clients that can help your business grow.

How Much Does SEO, PPC Marketing and Websites Cost?

All prices for SEO, PPC and Website Design vary depending on each campaign. This depends on the number of pages, keywords and audience you are aiming to target. We can’t provide you with a specific price until we get full understanding of your industry and goals. Creating the right SEO, PPC Marketing or Website Design campaign that’s customised to your unique business will take time and study. With that, we’d like to get to know you better. Get in touch with us today for a FREE strategy session so we can learn more about you and get you the type of SEO you’re after.

How Can I Get Started?

First, you need to take a good look at your current digital marketing strategy. That is, if you have one! How’s your strategy tracking? Is it delivering the results you want? Maybe you’re not sure if it’s working – which is a sure sign that you need to do something about it. Or perhaps you know it should be better. This is where we come in. Get your free audit & strategy session. Our Digital Growth Specialists will look at your SEO, paid advertising and social strategy. We analyse your industry and your business in detail outlining where you can improve and how we will achieve the results you want in order to maximise your company’s potential. So if you like what you hear, lets not waste any more time and get the ball rolling! Claim your FREE strategy Session now. Once you’re happy, our team will put your plan to work to achieve your goals. We also provide reports month on month because it doesn’t stop there. We want to increase your sales and improve more and more each month. Our free strategy sessions are available for businesses we know we can add the most value to. If this is you, lock in your free marketing strategy session and watch your sales go through the roof.

How Long Does It Take To Get Started?

Roughly 1 week, depending on access and your service requirements. New Online Road offers a $1,500 FREE marketing strategy session which will pinpoint exactly where your business is at and how we can get the ball rolling in order to improve your online presence so that you can dominate your competitors and sales.

What is Google Ads Phone Call Tracking & How to Track Calls From Ads Campaign?

Did you know that around 45% of all search-related conversions take place over the phone? Also, did you know that more than 60% of businesses consider phone calls as their highest quality source of leads? Given the importance of phone calls, businesses are required to track where these phone calls are coming from and which particular ad triggers the call. This way you can smartly take decisions regarding your marketing and advertising budget and strategy.

Firstly, for those who don’t know, it is important to know what Google Ads call tracking is? Google Ads call tracking is a type of conversion tracking that basically shows you exactly how many prospects or potential customers call you or your business after seeing/clicking one of your Google Ads.

Benefits of Google Ads Call Tracking

Using Google Ads phone call conversion and tracking tool is a completely free tool that helps any advertiser on google to understand and gain insights on how well the keywords, ad groups, or ad campaigns are assisting the business the most to get valuable phone calls.

Phone call conversion tracking also helps in understanding the ROI (return on investment) on ads and helps you make better decisions about your ad spend in the future. Lastly, the automated big strategies feature such as “target CPA” aids the advertiser by automatically optimising the business according to your business goals.

How do Google Ads Call Tracking Work?

Google Ads call tracking has four critical functions:

Tracking calls made directly from calls-only ads or ads extensions like call/location extension used in your google ads.
Tracking calls directly through the website by adding call-to-action or dynamic number insertion on the website, where UTN (Unique Tracking Number) is switched in for each site visitor.
Tracking calls through phone number clicks on your mobile website.
Tracking through importing call conversions helps to keep track of how your ads lead to your most important calls.

Requirements to Set Up Call Conversion Tracking:

Before you begin with google ads call conversion tracking, here’s what you need beforehand:

A Google Ads Account
At least one of these: an active call extension, location extension with a call option, or call-only ads.
Enabled “Call Reporting” in your account settings

Business eligibility in the country. Check out the eligibility list here.

How to Set Up a Call Conversion Action?

If you want to track the phone calls as conversions, then the first and foremost step is to set up a call conversion action in Google Ads System. A systematic procedure to do the same is available here. There are different setting options available according to your objective, for instance, how to count these conversions have two options, i.e., “One” and “Every”. “One” count option is appropriate for leads whereas the “Every” count option suits best for the sales.

Moving on, the next crucial and most important step is to enter a minimum call length, in seconds. Any phone call to be counted as a conversion must last more than the specified minimum call length. The phone call entirely depends upon your sales process, so need to set the call length accordingly for quality and effective results. Further, you need to select a conversion window which can be anywhere between 1 to 60 days. The conversion window basically means how long after an ad click you want to track the conversions. Upon finishing up the configuration, a tracking tag will be generated.

Additionally, if you wish to use it on your website, you need to have google analytics installed on your website. And the tracking tag generated from the call conversion tracking set up needs to be added to two code snippets of your website: a global site tag and a phone snippet. These are the codes that identify whether the viewer is coming from an ad or organically.

How to Track Calls From Ads Directly?

Tracking phone calls directly from Google ads is an extremely easy and simple process. You just need to create a Google Ad as a call-only ad. Further, add call extensions to the ad and enable call reporting in Google Ads and Google Analytics. Moreover, these types of Ads only appear on devices that are able to make phone calls and tapping on the linked button will initiate a call rather than directing the customer to the website.

Other than the phone number, the call-only ad also consists of the final URL, keywords, URL path, headlines, business name, and ad description. Also, you can easily add all the same extensions to call-only ads that you created for the google ad.

Once everything is finished, a business will be able to gain more knowledge about its users, target audience, and leads you are able to gather from all the advertising. This type of information can help you optimise your ads for the future and save you huge bucks on marketing.

Conclusion

Call tracking comes with loads of benefits and data that can be extremely fruitful for the business. For any business looking to attain a complete picture of which Google Ads campaign is driving the phone call traffic, then call tracking is pivotal.

As an advertiser on Google, you need to understand that Google Ads is fundamentally about which keyword initiated your ad and without conversion tracking it is impossible to know which Google Ads campaign or keyword triggered the user’s action towards your business.