What is SEO and Why is it Important?
By now I am sure you have heard the word Search Engine Optimisation a million times and how crucial it is for businesses to master in this modern age. However you might not have a full understanding of what SEO really is as it is very complex. There is a vast range of different elements which compose SEO, therefore having a deep knowledge of what these are will help you comprehend exactly what SEO is and why it is so important for your business.
In simple words, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world.
Keywords used to be the most important part of SEO and nowadays it is still crucial to have the right keywords in your campaign. Keywords are words and phrases that viewers use to find online content, and that brands can then use to connect with prospects who are looking for their products and services. Keywords must be very well studied and researched before being implemented. When researching keywords, it’s important to look for ones that have high search rates and low competition. You can also use keywords to optimize all your titles, URLs, and other on-page SEO elements.
Content is a vital part of SEO because it assists you to reach and engage audiences. For instance, If you owned a teeth whitening company, you would write a blog outlining the best techniques to maintain a white smile. When a person who wanted to know about teeth whitening went looking for that information, your blog would come up, and you’d be able to build a relationship with that prospect by providing valuable information. When the time came for that prospect to buy a teeth whitening kit, for instance, you’d be the first business that came to mind. Today’s content must be educational, but also interesting, relevant, engaging, and shareable.
Off-page SEO involves external optimization practices that occur away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality, and this builds authority.
As more and more of the population are conducting research straight from their mobile devices, local SEO is increasingly becoming more and more crucial as well as beneficial. If you were the owner of a bakery for instance, local SEO would bring users towards your website if they were searching for a bakery in their area. Along with using local keywords, other local SEO best practices include claiming directory listings, creating location-specific pages for your site, and creating pages for your business on Google My Business, Google+, and Google Maps.
The Importance of SEO
As your visibility increases, your website is more likely to attract more traffic towards it when a potential customer is searching for your services or products. Therefore, the higher you rank on search engine results page, the more visibility your business has. As your SEO improves and complies with all laws, your ranking and visibility will increase, eventually generating more sales and expanding your company. This is also achieved through authority. The term authority is relatively new in the SEO world. However it means that if your website is trustworthy has accurate generic content and great user friendly experience, your rankings will also improve.
In the end, the ultimate reason SEO is essential is that it can help you achieve many of your business goals. SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.