Why is Social Media Advertising Important?
By now I am sure you are very aware of the importance of having social media profiles for your business. As we keep on growing into a more and more digital life, we are spending several hours on our phones and social media platforms in particular. Now, you may ask yourself, “should I begin advertising my business on social media?” The answer is, absolutely.
Facebook and Instagram drive in more than 2.7 billion users a day. This goes to show how much potential you are missing out on everyday, if you are not advertising your products/services across all social media platforms. If that isn’t enough, below are 4 main reasons as to why advertising on social media is extremely crucial.
Create Brand Awareness
As mentioned above, there are millions of people scrolling through their socials daily. And another big factor is that ads, products, services, photos, videos etc, can be shared with friends in less than 2 clicks. This is the perfect opportunity for you to get your brand in front of everyone’s faces. The first step to making a sale is to increase awareness. This is why you want to advertise your products or services on social media, where everybody’s eyes are.
For instance, in order to attract a consumer you must first demonstrate why exactly they need your product. Well, if your ads were running on social media, users will come across your product generating a chance to covert them into sales.
Specific Target Audience
Advertisers and social media platforms have a sort of symbiotic relationship with one another. Advertisers need the platforms to be able to raise awareness about their product, service and company. And the majority of the platforms need advertisers to fund them. As such, social media platforms provide a multitude of services to aid advertisers in their efforts to reach users.
For example, you can target consumers as broadly or as narrowly as you like to craft the right message for the right person. Such highly customised targeting options are great reasons to advertise on social media. You could also target a specific location such as your store’s suburb or city in order to only target people who live there and are able to access your services and products.
Return of Investment
For the most part, it’s more cost effective to advertise on social media platforms over other digital sites. The average cost-per-click in Google Ads is $2.32 across all industries, but for a targeted boost post on Facebook or Instagram, you can pay as little as $0.12 per click.
As it is noticeably lower in cost, you could run more ads across different platforms, generating a higher click through rate. This indicates an even higher ROI as you convert ad viewers into sales for your business. Social media truly makes earning traffic quick, easy and affordable.
Keep Track of Your Campaign
Perhaps the most useful gadget about advertising on social media platforms is that you can gain real and live insights as to how your ads are performing and how they resonate with your target audience. No more projections or having to conduct surveys as services like Facebook Analytics provide you with stacks of data to help you understand how your ads are performing with consumers.
Even beyond those analytic features, you can see how well an ad is socially performing by looking at the number of likes, shares, or comments on your ads.
In conclusion, every minute that goes by in which you are not fully active across all social media platforms, the truth is, you are losing business. While there are companies out there heavily invested in social media, they are taking your customers and clients. Do not lose the opportunity to help your business get out there and begin dominating your competitors as you are found on the full front of digital presence