Why You Must Have a Google My Business Listing?
If you were not already aware, Google is the place where you can find anything, from a local restaurant, the closest cinema or even the news. Everyday, people use Google to search for everything and as a matter of fact, Google is said to be receiving about 5.6 billion searches in a day. Google has reported that an immense 46% of all searches have local intent and this is where Google My Business comes in.
Still, many businesses across Australia do not have a GMB listing, or as in most cases, it isn’t optimised to its full potential. Creating a listing for your business is not difficult and furthermore, it isn’t just intended for large scale companies. Even start up businesses are able to create a listing so that they can also be found for the products and services.
What Exactly is Google My Business?
For those who may not be familiar with the free service, Google My Business (GMB) is a Google tool designed to assist you in promoting your business online. You can manage it yourself, add in your location, your services, your opening hours, photos, and the list goes on!
Why You Must Have It?
Since there are billions of users searching on Google daily, this means an incredible audience can come across your business profile and all your details. As you appear on Google Search results and GMB Listings, this ends in a result in which you are attracting more consumers towards your company. This is why having a fully optimised profile is of such importance as you must stand above other local businesses in order to draw people’s attention to you.
Creating, verifying, and properly optimising your Google My Business account is an invaluable opportunity, which is why you should utilise this feature to its fullest extent. So now you may be asking yourself, what else does Google My Business have to offer and I am glad you asked
Be Found on Google Map Searches & Local Pack Listing
The Local Pack at the top of Google’s search results page is extremely visible, it even comes up above the organic search results. It is the first thing you see once you search for a local business of any sort.
The Local Pack Listings show a 3-pack of businesses along with all the information you need, accessible at a quick glance. These include where it’s located on the map, the business’s contact number in case potential customers have additional questions or want to make a quick reservation, store hours, and even the establishment’s star rating. It’s a convenient feature for both the business and the customers.
Google My Business Reviews
Once your Google My Business Listing is up and running, customers are able to leave reviews and feedback for others to see. A study by Moz shows that online reviews are thought to make up 10% of how search engines rank results.
Many consumers rely on reviews and star rating before making a purchase, therefore reviews system on Google can be the point of difference between two businesses with similar products around the same location. Eventually once you have developed reviews and feedback in regards to how your business operates and the quality of your services, more and more customers will approach your business based n what they have seen. It is safe to say that review scan highly impact a boost in your sales as most people focus on GMB reviews before making a purchase.
Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click directly from GMB. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.
GMB Provides Insights & Results
Google My Business is absolutely crucial for your company. It not only promotes your product or service, it also helps you understand the market. Google My Business comes with powerful features that provide insights on important areas to assist you in creating strategies and in making decisions. This tool enables you to access statistics and insights that can help determine your audience location, search queries and number of views you receive.
This is an extremely powerful way to determine how your business is performing on Google as it provides a great variety of analytics. As you learn where your customers are coming from or what keywords are making your GMB listing appear, you can clearly see what is working and what isn’t. By learning your insights you will gain the ability to market your business in the best possible way as you know what is attracting your audience
It’s FREE and User Friendly
This wonderful and must have tool is free and easy to use, so even startups can utilise it to promote their business. Creating and verifying your profile can be done in a matter of hours. Once you have claimed your business you can begin appearing on page 1 of Google. Furthermore, it has great tools to help you analyse performance so you can find ways to improve your business’s ranking.
Google My Business makes it easy for startups and local businesses to promote their products and services online by increasing visibility and improving their chances of showing up in search results. It can help potential customers to quickly find and contact you. It’s a free tool that you can make use of to improve your online presence, connect with your customers, and increase your business’s revenue.